When Bud Light made headlines for turning against their primary customer base costing them billions in Market valuation and plummeting sales many people thought it was a huge mistake!… a blunder. People assumed some lower level marketing team made some mistake but then other companies started following suit. Target went hard for the kids, then North Face, now Chick-fil-A. So what is going on? In this video I’m going to explain what’s really behind these companies. You would be surprised it’s not about the money, they don’t care if they lose money, so your boycotts don’t really work. We’re going to look at who is pushing them, how they control the corporations and of course how we can turn the tide and stop being a victim. Time to go build the world that we want. So let’s go.