“So Long, Superstores?” is a documentary film that examines the changing retail landscape in the United States and the impact it is having on the traditional superstore model. The film takes a deep dive into the history of the superstore, from its origins in the 1960s to its rise to dominance in the 1990s and early 2000s.
The documentary features interviews with retail experts, business owners, and former superstore employees, who share their insights and experiences with the superstore model. The film explores the factors that contributed to the success of the superstore, including economies of scale, low prices, and convenience, but also examines the negative consequences, such as the displacement of small businesses and the environmental impact of the large-scale retail model.
The documentary also delves into the challenges that superstores are currently facing, including increased competition from online retailers and changing consumer preferences for more personalized shopping experiences. The film asks the question: is the traditional superstore model sustainable in the long term?
Throughout the film, viewers are given a glimpse into the lives of those who have been affected by the rise and fall of the superstore, from small business owners who have been forced to close their doors to former superstore employees who have lost their jobs. Ultimately, “So Long, Superstores?” offers a thought-provoking exploration of the changing retail landscape and what it means for consumers, businesses, and communities across the country.
Directed by: Rémi Delescluse